Why CFO for Startups is a Must? (Even If They Can’t Afford One Yet)

Not sure if CFO for startups makes sense? Are you a startup seeking guidance, but not confident in investing on a high-end asset? Keep reading. There’s a dangerous assumption floating around the startup world: “We’ll hire a CFO when we grow bigger.” If you’re a founder juggling product,[…]

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May 28, 2025
Navigating the Horizon: The State of the Public SaaS Market Today and Beyond

The Software-as-a-Service (SaaS) sector has witnessed an unprecedented surge in growth, transforming the landscape of technology and business operations. This whitepaper explores the proliferation of public SaaS companies and delves into the driving forces behind their widespread existence.

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Automation and FP&A Supercharged a $2M Travel Company’s Growth

Most people think automation and FP&A are just about saving time and beautifying numbers, but it’s much more. It can totally flip the script for a business. In the first quarter of 2023, we collaborated with the founder of a fantastic travel company based in California. The brand[…]

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May 22, 2025
The CFO Playbook: Streamlining Financial Reporting in the Insurance Industry

Today, sharing a journey that encapsulates what we do at DNA Growth. This is how we partnered with an insurance industry CFO to streamline their reporting process, eliminate costly errors and penalties, and ultimately help them regain control over their financial operations. Keep reading to access our exclusive[…]

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May 21, 2025
SaaS for Social Impact: Technology Solutions for Nonprofits and NGOs

SaaS applications offer innovative tools, scalability, and cost-effectiveness that can revolutionize nonprofits’ operations. This whitepaper explores the potential of software-as-a-service (SaaS) solutions in empowering nonprofits and Non-Governmental Organizations (NGOs) to achieve their social impact goals efficiently and effectively.  

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Virtual CFO Revolution: How BPA Redefines Financial Strategy

The role of a CFO has evolved dramatically in the last decade. Gone are the days when financial strategy meant end-of-quarter reports and Excel sheets filled with static data. Today, a Virtual CFO not only manages financial planning and analysis but also integrates business process automation (BPA) to[…]

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May 15, 2025
How Financial Consulting and Business Strategy Prepare SMEs for Acquisition or Exit

For most founders and small business owners, selling their business — or merging with a larger player — is thrilling and terrifying. The reality is, exiting a business successfully isn’t about luck. It’s about preparation, clarity, and strategic planning — the kind you get from expert financial consulting[…]

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May 14, 2025
Navigating the SaaS Maze: A Guide to Choosing the Right SaaS Solution

This whitepaper delves into the intricacies of choosing the right SaaS solution. Focusing on vital criteria such as adaptability to future growth, seamless integration with existing systems, and robust security measures, the guide equips businesses with the knowledge to make informed decisions.

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Business Consulting Services – Strategic Guidance Beyond Standard Advice

Here’s the problem: Most business consulting services providers still think it’s 2015. They’ll send in a team of academically qualified experts with shiny PowerPoints, conduct three months of analysis, hand you a report, and call it a day. But let’s be honest. No founder wants another 50-page deck[…]

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May 8, 2025
Virtual CFOs – AI-Ready, Fractional, and Fully Tech-Stacked Finance Leaders

We have all been reading a lot about the evolving role of virtual CFOs in 2025. The truth is, it isn’t just evolving; it’s splitting, scaling, and digitizing simultaneously. Founders today need a finance expert who is a strategic operator, a tech architect, a data translator, and sometimes,[…]

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