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Divya Arumugasamy
Head of Research & Consulting, DNA Growth
Divya Arumugasamy is Head of Research & Consulting at DNA Growth. With 12 years across fintech, healthcare, and tech, she helps clients translate market complexity into strategic clarity, driving transformation through rigorous research and insight.
Articles by Divya
2 articles
AccountingThe Hidden Costs of DIY Bookkeeping for Growing Businesses
Founders who handle their own books past $1M ARR almost always pay more in the long run. Here's a cost breakdown that might surprise you.
May 28, 2026 5 min read
AI in FinanceChoosing the Right ERP: A Practical Guide for Growing Companies
QuickBooks, NetSuite, Xero, or SAP? The wrong choice at the wrong stage costs months of rework. Here's how to decide.
April 30, 2026 8 min read
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