Digital Marketing Services in Dubai Archives - DNA Growth

How Digital Marketing Can Help Small Medium Businesses to Curb Their Losses During Covid-19?

admin — Mon, 08 Jun 2020 09:00:49 +0000

Coronavirus has become one daunting rollercoaster for small businesses with all the unforeseen twists and turns coming their way. Study shows that more than 100,000 SMEs have already gone out of business and 7.5 billion are at risk of closing. Under such distressing circumstances, what does the future hold for small businesses?

SMEs all over the world are finding themselves in a rapidly-changing environment. They need to make prompt business decisions to help their businesses stay afloat. Employing creative solutions is the need of the hour, with the pandemic throwing unprecedented contortions in the way of small businesses. While the first instinct of many business owners is to cut down costs, your marketing budget should not necessarily be the one taking the brunt. If you have a product or service that can closely meet the needs of consumers, you need to invest in smart marketing strategies that will get the word out to your target customers.

If you’re not sure how digital marketing can help your business to curb losses during Covid-19, here are some ways that illustrate how effective digital marketing strategies will not only help your small business gain profits but also help it become more resilient.

Let’s take the example of a quick-witted local book store that implemented smart digital marketing strategies to its rescue. When in March, the government ordered the closing of all the “non-essential” businesses in the state, restaurants, hotels, salons, theatres, book stores had to close like thousands of other businesses. While many business owners were bewailing their closed business, this local bookstore was swift to take action.

The bookstore understood how everyone would need something to spend their time at home during the lockdown. So, they started sending out e-mails to their present and potential customers regarding book recommendations, online book launches, online readings, and other such online events. This helped them spread the word out for their business to new customers and develop a better relationship with the present ones.

As far as the cash flow problems were concerned, the book store curated a list of e-books for their customers to buy, and they updated the list every week. Customers showed a great response to this business model and were keen to buy new books every week. The store used their Instagram handle as a book reading group that received a sweeping response as well.

So, learning from the local bookstore and many such small businesses who leveraged digital marketing to their rescue, here is what you need to do:

1. Invest in Digital Marketing
First of all, small businesses need to understand that Covid-19 is not the end. While the situations are definitely challenging, you need to keep an eye on the hidden opportunities.
Most of your competitors are going to sit back and relax, it is an idol time for you to take the lead. Investing in marketing strategies will help you even past the crisis, for the years to come. So, make astute business decisions.

2. Rethink Your Marketing Approach
Many B2B businesses were dependent on tradeshows and exhibitions to attract potential clients. As social distancing has become the new norm, in-person contact needs to be replaced with online marketing. You need to look for ways to shift your business operations online and divert your budget to digital marketing.

3. Spruce Your Website
Websites tend to get neglected during the regular business hustle. Now is the right time to rebrand or rebuild your website. The only way of bringing your website back to life is to do a thorough website audit. Update the content on your website, test the landing pages, and add new features on your website that makes it more user-friendly, like many businesses are creating relevant audio (podcasts) and video content, and posting it on their website.

Also, do some keyword research and update your SEO to organically outrank your competitors. You can reallocate your marketing funnel by stopping Google Ads and shifting your budget to Search Engine Optimization (SEO).

Conclusion

The unprecedented situation has given us a chance to reinvent what we sell and force a positive change upon our businesses. Embracing the shift will help your business emerge more resilient and stronger than ever.

So if you want to flourish through the lockdown, you need to employ digital marketing for your assistance. Also if you are looking for some jargon-free advice, why not consult DNA Growth?

DNA Growth

DNA Growth is a global professional services provider specializing in Business and Financial Planning, F&A Outsourcing, and Digital Marketing Solutions. We have a cumulative company experience of over 50 years and a wide client base in Dubai. We provide an array of digital marketing services such as Social Media Management, Website Development, Search Engine Optimization, and various analytical services to clients across diverse industries. Our strong regional understanding, a commitment to excellence, and an expert team help us deliver marketing solutions surpassing customer expectations.

For any inquiries related to business and financial planning services for small businesses – Talk to our financial consultants at +91 98886 67447 (India) | +971 56149 8070 (Dubai) or visit our official website: www.dnagrowth.com for more details.

The post How Digital Marketing Can Help Small Medium Businesses to Curb Their Losses During Covid-19? appeared first on DNA Growth.

Digital Marketing for Businesses in Dubai – Strategies

admin — Tue, 10 Dec 2019 08:56:48 +0000

Dubai is one of the prime global destinations for companies to set up their operations. Its strategic location, preferable government policies, and vast business opportunities make it the ideal location for companies from diverse industries. Dubai is highly competitive and in order to succeed, effective marketing is of the utmost importance. With the rising penetration of technology, digital marketing is a staple for business owners and a necessity when it comes to making an impact in any market.

What is Digital Marketing?

Digital channels are proliferating rapidly in Dubai and businesses have to keep up and leverage these channels for more effective targeting of potential customers. Digital marketing encompasses all marketing efforts used to attract, engage, and convert customers using online as well as electronic channels. It utilizes multiple channels and platforms such as search engines, websites, social media, email, and mobile applications.

Digital Marketing Strategies for Businesses in Dubai

Given below are a few tactics that can be integrated into the marketing strategy to enhance the visibility of the business:

Know Your Target Audience

It is one of the most critical steps in order to design an effective digital marketing strategy. To understand who your target market is, and to know how best to reach them is an important step in any marketing strategy.

Leverage Various Social Media Channels

Social media platforms are invaluable tools for content promotion. They are a great way to connect with the target market in a personal and mutually enriching way. Facebook and Instagram are the most popular platforms by the number of user base. Both of these platforms have options for advertising and enable businesses to target the audience in unique ways.

A Functional Website for the Business

It is key to a successful digital marketing strategy as all the other channels direct the potential customers to the business website. It should be user-friendly as well as mobile-friendly and should convey the brand vision in a clean and concise manner.

Strong Search Engine Optimization Strategy

Search Engine Optimization (SEO), is one of the most essential strategies that help in generating a better ranking on major search engines and driving more user traffic to the business website. A good SEO strategy includes various elements such as keywords, meta-tags, content and much more. A digital marketing company with a good SEO specialist can help the business rank better organically on various search engines.

Make Use of Content Marketing

Engaging and authoritative content is key to establish and strengthen your business. It involves giving the prospective consumers information regarding your service and in general. It attributes a certain level of expertise and helps to instill consumer confidence in the business.

Using Email Marketing

Email marketing has high conversion rates and delivers one of the highest Return on Investments (ROI). By using email marketing, a business can build a database of prospective customers and continuously engage with them and keep them informed by circulating regular updates, special offers, or newsletters.

Conclusion

Digital marketing can be the key to success for any business seeking to market itself effectively to the appropriate audience. The above marketing strategies can prove to be highly effective for businesses in Dubai. These are the most commonly employed strategies by many successful businesses and can be tweaked as per the business requirements.

DNA Growth

DNA Growth is a global professional services provider specializing in Business and Financial Planning, F&A Outsourcing and Digital Marketing Solutions. We have a cumulative company experience of over 50 years and a wide client base in Dubai. We provide an array of digital marketing services such as Social Media Management, Website Development, Search Engine Optimization, and various analytical services to clients across diverse industries. Our strong regional understanding, a commitment to excellence, and an expert team help us deliver marketing solutions surpassing customer expectations.

For any inquiries related to business and financial planning services for small businesses – Talk to our financial consultants at +91 98886 67447 (India) | +971 56149 8070 (Dubai) or visit our official website: www.dnagrowth.com for more details

The post Digital Marketing for Businesses in Dubai – Strategies appeared first on DNA Growth.

10 Forms of Digital Marketing for Businesses in Dubai

admin — Wed, 25 Sep 2019 10:15:28 +0000

The use of internet has changed the way marketers advertise for their products. A few years ago television and print media were the only channels available to the businesses to market their products and services. But with the advent of technology, tradition marketing has metamorphosed to digital marketing. In one of the richest emirates, Dubai, there is a pool of quality digital marketing outsourcing firms that provide SEO and SMO services to the startups.

What does Digital Marketing mean?

Digital marketing refers to the use of online platforms like search engines and social media to market the products and services. Digital marketing is a broader term that encompasses various forms such as content marketing, email marketing and others. The usage of these forms depends upon the type of product to be marketed and the target customers of the business unit.

Forms of digital marketing
Digital marketing can have different forms on the basis of marketing channels. Given below are some of the forms of digital marketing:

1. Content marketing
In content marketing, marketers publish written content in the form of articles and blogs to describe their products and services. This form of digital marketing is effective for marketing of services mostly, as services are intangible and a customer can only rely on theoretical explanations until they experience it themselves.

2. Email marketing
In this form, the marketers send regular emails about the associated information, offers (if any), new developments regarding the product/service, and new products to their customers. This helps in maintaining communication with the customers, and helps in a better CRM for the business.

3. Social media marketing
This form demands the marketers to use social networking sites such as Facebook, Instagram, LinkedIn and YouTube to create awareness about their brand among the consumers. Social media marketing is less costly and has a wider reach.

4. Search Engine Optimization
Search engine optimization is the process of optimizing web pages and their content that can be easily discovered by users when searching for terms relevant to the company’s website. SEO is a popular form of digital marketing that enhances the quality and quantity of traffic on websites.

5. Pay-Per-Click Advertising (PPC)
Pay per click or PPC is a form of paid digital marketing where advertisers have to pay the fee every time the user clicks on their Ad. PPC is not limited to Google Adwords, rather the term PPC can be applicable to paid ads on social media networks like Facebook, Twitter and LinkedIn.

6. Mobile marketing
Mobile marketing is a strategy used to reach out the target customers on their mobile devices like cell phones and tablets through multiple channels like email, SMS, MMS, social media and other channels. This can be supported by the fact that close to 80% of the internet users are smartphone owners, which widens the scope to reach out to them.

7. Video marketing
While this is a pretty old technique, but nothing can deny the triumph of visual experience over written content. Video marketing is a very effective way to attract more customers to your business through an informative collaboration of content and pictures or videos. Social media platforms like Facebook, Instagram and YouTube are most widely used platforms for video marketing.

8. Influencer marketing
This is the amalgamation of the old idea of celebrities endorsing the brands and the social influencers on the social media platforms. Nowadays, companies collaborate with social influencers who are more likely to be followed by the younger generation, instead of the celebrities with whom the generation feels disconnected in terms of relativity.

9. Affiliate marketing
In this type of marketing, the company asks consumers to suggest the product to other consumers and in return, they gives them small gifts and cashback offers. For instance, companies like PayTM, Zomato and Swiggy offer credits for recommending their app to others.

10. Instant messaging marketing
Sending promotional messages on the contact info of consumers by the marketers about new offers and products is a common yet effective technique to attract a customer or potential customer’s attention towards the company’s offerings.

The Bottom Line
Digital marketing is an immensely popular tool used by marketers in Dubai to take their products and services to the right audience. It has hugely transformed the advertising industry. While the varied forms of digital marketing can be employed to reach out to a bigger crowd, these forms have their own advantages and disadvantages. You can choose the form according to your brand requirements and the product you want to sell in the market.

DNA GROWTH
At DNA Growth we offer specialized services in financial and business analysis and digital solutions to our clients. We have over 10 Years of Experience in Business & Finance. We provide services such as social media management, website development, corporate decks/brochures/logos and social media optimization (SMO) to our clients in various countries. We aim to enhance our relationships with our clients and help them to increase their resource efficiency and power their business growth.

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