There is a highly competitive environment in Dubai due to the presence of a large number of businesses. In order to gain a strong position in the market, it is very important for a firm to execute proper marketing of its products and services. In earlier times television and outdoor media were the only media for marketing of products. But these days with the advancement in technology, Digital marketing has come to the fore. With Google and Instagram/Facebook dominating our online lives, SEO and SMO services for small and medium enterprises in Dubai are critical to win market share.
What does digital market means?
The digital market is defined as advertising of the products and services of your business through the use of digital channels. The digital channels constitute search engines, email, and web and social media applications. Digital marketing is a very beneficial tool for the business as it helps in increasing the customer base. Digital marketing has made advertising more creative and interesting than it was before.
10 benefits of Digital marketing services for businesses
Digital marketing proves to be very beneficial for your business. Given below are the benefits of digital marketing for businesses:
Via digital marketing, you can reach to a large number of customers through the use of SEO, SMO and website designing. Dubai has over 8 million smart phones and internet penetration is close to 100%.
Digital marketing helps your calculate your Return on Investment. With other marketing mediums, you have no idea on how many customers you were able to generate. Everything is track-able in Digital marketing.
When you make contact with your potential customers, they already know about your brand because they have seen it in social media feeds on or Google rankings. This will create a positive image of your brand in the customer’s mind.
Digital marketing helps small and medium enterprises (the most) to build their place in the market. Digital marketing enables SMEs to reach to their target customer’s at a fraction of a cost through the use of social media platforms.
With the help of social media platforms such as Facebook, LinkedIn, Twitter and Instagram you can take feedback of customers very easily and in a cost-effective manner.
Businesses are now selling their products online on multiple shopping sites or through their own e-commerce portals. This helps a business in opening a whole new revenue stream.
Buying ad space in a TV program or even hoarding space is just not feasible for many SMEs in Dubai. With Digital marketing, you can start with as small as $100 marketing budget.
Your customer is now sitting online and creating a mechanism via website chat or social media handles allows you to listen and engage with your customers on almost real time basis.
You can conduct market research, competitor analysis and marketing activities with the help of digital research in a fraction of the time and cost.
Digital marketing enables the business to identify and target audience in a much more nuanced manner.
The bottom line
The impact of technology has given a new face to marketing. Digital Marketing in Dubai has the power to multiply your business, irrespective of the fact that it is B2B or B2C.
At DNA Growth we offer specialized services in financial and business analysis and digital solutions to our clients. We have over 10 Years of Experience in the industry. We provide services such as Social Media Management, Search Engine Optimization, Website Development, Corporate decks/Brochures/Logos and SMO (Social Media Optimization) to our clients in various countries. We aim to enhance our relationships with our clients and help them to increase their resource efficiency and power their business growth.