Coronavirus has become one daunting rollercoaster for small businesses with all the unforeseen twists and turns coming their way. Study shows that more than 100,000 SMEs have already gone out of business and 7.5 billion are at risk of closing. Under such distressing circumstances, what does the future[…]
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Dubai has a highly competitive environment due to the presence of a large number of businesses. To establish a strong market position, a firm must effectively market its products and services. In earlier times, television and outdoor media were the primary means of marketing products. However, with the advancement[…]
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The use of internet has changed the way marketers advertise for their products. A few years ago television and print media were the only channels available to the businesses to market their products and services. But with the advent of technology, tradition marketing has metamorphosed to digital marketing.[...]
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