Market Research Services

Online market research is a vital tool that blends consumer behavior and economic trends to confirm and improve your business idea. Market research and analysis help businesses understand their target market’s critical characteristics to increase sales revenue, profit, ROI, and overall business success.

Startups, management and business owners can use DNA Growth’s market research services for:

Finding Potential Customers

It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is in the initial stages of development. We gather demographic information to better comprehend the opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business. Then we try to get a good sense of your market by knowing more about your business and ideas, such as:

  • Demand: Is there a desire for your product or service?
  • Market Size: How many people would be interested in your offering?
  • TAM SAM SOM Analysis: Understanding and quantifying the total addressable market and then drilling down to build buyer personas/avatars so as to get a realistic idea of the Serviceable Obtainable Market.
  • Economic Indicators: What is the income range, employment rate, household wealth and other economic indicators which can help in targeted marketing?
  • Location: Where do your customers live, and how can your business reach them?
  • Market Saturation: How many similar options are already available to consumers?
  • Pricing: What do potential customers pay for these alternatives?

At DNA Growth, we’ve been creating numerous market intelligence reports related to growth opportunities in various industries for over three decades now. Our market research reports deliver insights across various factors such as market size, growth drivers, competitive landscape, trends, and forecasts. 

Our proven interviewing and data collection techniques open access to vital market insights that are usually hard to find. Through our detailed primary and secondary market research, we create unmatched data accuracy and insights.

Finding a Market Advantage

Competitive analysis helps you keep a tab on your competitors. Your competitive analysis should identify your competition by product line or service and market segment. The importance of market analysis is that it indicates to you about any barriers that may hinder you as you enter the market. Whereas, competitor analysis tells you about indirect or secondary competitors who may impact your success.

Why Hire Us?

Scale:

With over 50 in-house professionals, we will not rest until we get you that missing piece of data, which can help figure out the key to unlocking a customer or a market. We had an e-commerce client who wanted us to evaluate 400 data points for 82 competitors and 55 data points for 250 prospective B2B customers.

  • Problem: He needed that research in a month to present to his VC.
  • Solution: DNA Growth
  • Result: A 3 Million Dollar Series A funding for the client

One-Stop-Shop:

We do research, analysis, strategy, and reporting. We also offer day-to-day execution in multiple spheres like virtual CFO services, bookkeeping, management accounting and business automation. Many of our clients use us for a wide range of financial and business consultancy services and we are their long-term go-to business solutions provider.

Experience:

A real estate company was looking to branch out into different geography. Our market insight team told us that political trouble was brewing, and a wait and watch approach would be better considering the current climate. The team had been active in the new geography for years due to prior engagements with local clients. We could ferret out on-the-ground information that was lost in the digital noise.

Several industries might be competing to serve the same target market, which is why DNA Growth makes sure to differentiate your competitive analysis by industry. To get more information, please get in touch with us on hello@dnagrowth.com or +1 (619) 940-4535‬, while mentioning the nature of services you are looking forward to discussing.

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