The use of internet has changed the way marketers advertise for their products. A few years ago television and print media were the only channels available to the businesses to market their products and services. But with the advent of technology, tradition marketing has metamorphosed to digital marketing. In one of the richest emirates, Dubai, there is a pool of quality digital marketing outsourcing firms that provide SEO and SMO services to the startups.
What does Digital Marketing mean?
Digital marketing refers to the use of online platforms like search engines and social media to market the products and services. Digital marketing is a broader term that encompasses various forms such as content marketing, email marketing and others. The usage of these forms depends upon the type of product to be marketed and the target customers of the business unit.
Forms of digital marketing
Digital marketing can have different forms on the basis of marketing channels. Given below are some of the forms of digital marketing:
1. Content marketing
In content marketing, marketers publish written content in the form of articles and blogs to describe their products and services. This form of digital marketing is effective for marketing of services mostly, as services are intangible and a customer can only rely on theoretical explanations until they experience it themselves.
2. Email marketing
In this form, the marketers send regular emails about the associated information, offers (if any), new developments regarding the product/service, and new products to their customers. This helps in maintaining communication with the customers, and helps in a better CRM for the business.
3. Social media marketing
This form demands the marketers to use social networking sites such as Facebook, Instagram, LinkedIn and YouTube to create awareness about their brand among the consumers. Social media marketing is less costly and has a wider reach.
4. Search Engine Optimization
Search engine optimization is the process of optimizing web pages and their content that can be easily discovered by users when searching for terms relevant to the company’s website. SEO is a popular form of digital marketing that enhances the quality and quantity of traffic on websites.
5. Pay-Per-Click Advertising (PPC)
Pay per click or PPC is a form of paid digital marketing where advertisers have to pay the fee every time the user clicks on their Ad. PPC is not limited to Google Adwords, rather the term PPC can be applicable to paid ads on social media networks like Facebook, Twitter and LinkedIn.
6. Mobile marketing
Mobile marketing is a strategy used to reach out the target customers on their mobile devices like cell phones and tablets through multiple channels like email, SMS, MMS, social media and other channels. This can be supported by the fact that close to 80% of the internet users are smartphone owners, which widens the scope to reach out to them.
7. Video marketing
While this is a pretty old technique, but nothing can deny the triumph of visual experience over written content. Video marketing is a very effective way to attract more customers to your business through an informative collaboration of content and pictures or videos. Social media platforms like Facebook, Instagram and YouTube are most widely used platforms for video marketing.
8. Influencer marketing
This is the amalgamation of the old idea of celebrities endorsing the brands and the social influencers on the social media platforms. Nowadays, companies collaborate with social influencers who are more likely to be followed by the younger generation, instead of the celebrities with whom the generation feels disconnected in terms of relativity.
9. Affiliate marketing
In this type of marketing, the company asks consumers to suggest the product to other consumers and in return, they gives them small gifts and cashback offers. For instance, companies like PayTM, Zomato and Swiggy offer credits for recommending their app to others.
10. Instant messaging marketing
Sending promotional messages on the contact info of consumers by the marketers about new offers and products is a common yet effective technique to attract a customer or potential customer’s attention towards the company’s offerings.
The Bottom Line
Digital marketing is an immensely popular tool used by marketers in Dubai to take their products and services to the right audience. It has hugely transformed the advertising industry. While the varied forms of digital marketing can be employed to reach out to a bigger crowd, these forms have their own advantages and disadvantages. You can choose the form according to your brand requirements and the product you want to sell in the market.
At DNA Growth we offer specialized services in financial and business analysis and digital solutions to our clients. We have over 10 Years of Experience in Business & Finance. We provide services such as social media management, website development, corporate decks/brochures/logos and social media optimization (SMO) to our clients in various countries. We aim to enhance our relationships with our clients and help them to increase their resource efficiency and power their business growth.