December 10, 2019

Digital Marketing for Businesses in Dubai – Strategies

Dubai is one of the prime global destinations for companies to set up their operations. Its strategic location, preferable government policies, and vast business opportunities make it the ideal location for companies from diverse industries. Dubai is highly competitive and in order to succeed, effective marketing is of the utmost importance. With the rising penetration of technology, digital marketing is a staple for business owners and a necessity when it comes to making an impact in any market.

What is Digital Marketing?

Digital channels are proliferating rapidly in Dubai and businesses have to keep up and leverage these channels for more effective targeting of potential customers. Digital marketing encompasses all marketing efforts used to attract, engage, and convert customers using online as well as electronic channels. It utilizes multiple channels and platforms such as search engines, websites, social media, email, and mobile applications.

Digital Marketing Strategies for Businesses in Dubai

Given below are a few tactics that can be integrated into the marketing strategy to enhance the visibility of the business:

  • Know Your Target Audience

It is one of the most critical steps in order to design an effective digital marketing strategy. To understand who your target market is, and to know how best to reach them is an important step in any marketing strategy.

  • Leverage Various Social Media Channels

Social media platforms are invaluable tools for content promotion. They are a great way to connect with the target market in a personal and mutually enriching way. Facebook and Instagram are the most popular platforms by the number of user base. Both of these platforms have options for advertising and enable businesses to target the audience in unique ways.

  • A Functional Website for the Business

It is key to a successful digital marketing strategy as all the other channels direct the potential customers to the business website. It should be user-friendly as well as mobile-friendly and should convey the brand vision in a clean and concise manner.

  • Strong Search Engine Optimization Strategy

Search Engine Optimization (SEO), is one of the most essential strategies that help in generating a better ranking on major search engines and driving more user traffic to the business website. A good SEO strategy includes various elements such as keywords, meta-tags, content and much more. A digital marketing company with a good SEO specialist can help the business rank better organically on various search engines.

  • Make Use of Content Marketing

Engaging and authoritative content is key to establish and strengthen your business. It involves giving the prospective consumers information regarding your service and in general. It attributes a certain level of expertise and helps to instill consumer confidence in the business.

  • Using Email Marketing

Email marketing has high conversion rates and delivers one of the highest Return on Investments (ROI). By using email marketing, a business can build a database of prospective customers and continuously engage with them and keep them informed by circulating regular updates, special offers, or newsletters.


Digital marketing can be the key to success for any business seeking to market itself effectively to the appropriate audience. The above marketing strategies can prove to be highly effective for businesses in Dubai. These are the most commonly employed strategies by many successful businesses and can be tweaked as per the business requirements.

DNA Growth

DNA Growth is a global professional services provider specializing in Business and Financial Planning, F&A Outsourcing and Digital Marketing Solutions. We have a cumulative company experience of over 50 years and a wide client base in Dubai. We provide an array of digital marketing services such as Social Media Management, Website Development, Search Engine Optimization, and various analytical services to clients across diverse industries. Our strong regional understanding, a commitment to excellence, and an expert team help us deliver marketing solutions surpassing customer expectations.

For any inquiries related to business and financial planning services for small businesses – Talk to our financial consultants at +91 98886 67447 (India) | +971 56149 8070 (Dubai) or visit our official website: for more details

Add your Comment