Crypto ICO – Whitepaper, Pitch Support & Fundraising Strategy
About the Crypto ICO Project
A European entrepreneur approached DNA Growth with an ambitious goal: to launch a blockchain-powered next-generation banking platform and raise capital through a Crypto ICO (Initial Coin Offering). The project aimed to introduce proprietary crypto-to-fiat infrastructure capable of transforming how users interact with e-commerce, digital wallets, and cross-border transactions.
To support this vision, DNA Growth was engaged to craft a comprehensive ICO whitepaper, develop investor communication materials, and design visual collateral to simplify complex blockchain mechanics for technical and non-technical stakeholders. The company’s fundraising target was over €9 million, making it essential to combine strong strategic consulting, financial modeling, and investor-focused storytelling into a unified deliverable.
The Solution
We began by conducting in-depth market research and competitive benchmarking, identifying gaps in the blockchain banking sector and highlighting differentiators in the client’s business model. DNA Growth crafted a detailed whitepaper that covered:
- Vision and mission of the platform and the underlying fintech disruption
- Blockchain architecture and its application to mainstream banking
- Tokenomics, including distribution strategy, token utility, vesting, and pricing logic
- Regulatory and compliance considerations, including KYC, AML, and investor risk disclosures
- A detailed go-to-market roadmap aligned with pre-sale, public sale, beta, and platform rollout milestones
Additionally, we supported the client with:
- Professionally designed pitch decks and one-pagers for outreach
- Infographic-based communication kits for social media and community management
- Ongoing strategic advisory on pre-ICO investor engagement and messaging
This multi-tiered support is aligned with our broader crypto ICO consulting, business plan writing, and startup fundraising services. The combined output positioned the client as a serious contender among emerging blockchain ventures.