EdTech Startup – TAM-SAM-SOM Analysis, Pitch Deck & Financial Modeling
About the EdTech Startup Project
DNA Growth partnered with a fast-scaling EdTech startup targeting learners across the United States, the United Kingdom, and Canada. The company was preparing for its Pre-Series A round and needed a data-driven story to convince institutional investors of the market size, scalability, and ROI potential.
The client approached DNA Growth for end-to-end support in quantifying market opportunity, presenting investor-grade projections, and building a strategic pitch narrative. The cornerstone of this engagement was an in-depth TAM-SAM-SOM analysis, supported by a custom-built financial model and a compelling investment pitch deck.
The Solution
To quantify market size and demonstrate scale potential, our team conducted:
- TAM (Total Addressable Market) analysis to assess the global education technology market
- SAM (Serviceable Available Market) tailored to the startup’s geographic reach and business model
- SOM (Serviceable Obtainable Market) based on competitive landscape, pricing models, and acquisition strategies
The market research highlighted a latent opportunity exceeding $7 billion globally, validating the startup’s entry into underserved yet rapidly growing verticals in online learning and skill development.
We also:
- Built a comprehensive 5-year financial model with revenue breakdowns, cost structures, CAC, LTV, burn rates, and investor ROI scenarios
- Created a professional pitch deck integrating the market insights and financial outputs with clear storytelling
- Provided valuation consulting to help the founders negotiate from a position of strength
In alignment with our startup consulting, financial modeling services, and fundraising strategy offerings, we ensured that the materials were suitable for VCs, angel syndicates, and strategic investors.
The Impact
As a result of this engagement:
- The company raised $1 million in Pre-Series A from a marquee VC
- They negotiated a higher valuation than previously projected, owing to the credibility of the TAM-SAM-SOM and ROI analysis
- Their pitch deck and modeling framework are now being used as a blueprint for Series A outreach and investor onboarding
This project reinforced DNA Growth’s role as a trusted partner for EdTech ventures, offering a combination of strategic storytelling, data-backed advisory, and financial intelligence to accelerate growth.
