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Internet Startup Case Study 2 DNA Growth

Internet Startup – Investor Pitch Deck, Valuation & PPM Support

About the Internet Startup Project

A New York-based online fashion brand engaged DNA Growth for preparing for a strategic fundraising round via Private Placement Memorandum (PPM). Operating in the competitive e-commerce sector, the client needed to capture investor attention with a crisp, data-driven narrative and a realistic yet ambitious valuation framework.

The client required comprehensive support, from articulating a differentiated brand proposition to presenting market opportunity and business viability through high-impact visuals and defensible financials. We understood the expectations and started working on our goal to create a complete investor pitch package to present to a select group of venture capital firms.

The Solution

DNA Growth executed a full-spectrum engagement including:

  • A visually engaging investor pitch deck, tailored to VCs investing in the e-commerce and D2C sectors
  • Detailed valuation modeling, using market comps, revenue multiples, and growth potential to determine a fair valuation range
  • Market research to benchmark competitor traction, pricing strategies, and category trends
  • Design of key infographics and visual narratives to simplify financial projections and operational strategy

We delivered a clear, compelling presentation covering all the key investor concerns:

  • Unit economics (CAC, LTV, contribution margins)
  • Growth levers (channel strategy, customer retention, operational scalability)
  • Brand story and market moat
  • Near-term milestones and capital utilization plan

Everything from our content, visuals, and modeling was tailored for clarity, precision, and investor persuasion, aligning with DNA Growth’s broader services in financial modeling, startup consulting, and strategic business advisory.

The Impact

The final investor package enabled the client to:

  • Successfully secure investment at the valuation range defined by DNA Growth
  • Build confidence among VCs by presenting a market opportunity with credible benchmarks
  • Progress from private placement discussions to raising a Series A round from the same VC group

The client used the deck and valuation model as the baseline for ongoing investor conversations, operational goal setting, and internal planning.

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