September 28, 2018

How to Effectively Pitch Investors?

Most business plans fail due to the lack of funds. No matter how good a business idea you have, if you do not have an effective pitch deck, you will fail to raise any investment and your start-up will fail before it even starts. Here, we have listed a few things that you must keep in mind while creating your investor business plan.

1.Clearly Defined Vision and Mission

The first thing that the investors look at is whether you have the potential of raising and running a profit-generating business or not. Providing them with a clearly defined vision and mission in your pitch deck will indicate that you have clarity of thought and are goal-oriented.

2. Lots of Data and Stats

Having statistical data, pie charts in your Investor Business Plans would make the investors see how much research you have done before taking any decision regarding the business. It will make them think that you make decisions only after considering the various factors that can influence your business. Your pitch-deck is a reflection of your thought-process. A resourceful pitch-deck indicates that you are a rational person.

3. SWOT Analysis

Include a SWOT analysis in your business investor plan. Elaborate about your various strengths and weaknesses and how you will grab opportunities and tackle threats during your course of action. Your pitch-deck must be a guide to how you will take-on the challenges coming your way.

-4. Short-term and Long-term Goals

Include all your short-term and long-term goals in your investor business plan to give an idea to the potential investors about where you see yourself in the future and what road you plan on taking to reach there.

5. Market and Competitor Analysis

Let your investors know that you have studied the various trends in the market, the major players, how it is going to evolve in the future. Design your pitch-deck in such a way that the investors get to know how you plan to create your spot in the market.

6. Revenue Model

The ultimate aim of investors is for you to generate revenue so that they can earn maximum out of their investment. Put a full-fledged revenue model in your investor business plan to catch the biggest fish.

7. Your Story

Most investors want to know why you want to start a particular business, what skills you possess that will help you running that business. Include a short and crisp story in your pitch deck, explaining your perception towards your field, how you want to impact it and how you will profit out of it.


Raising investment is no small task and you need to be very particular about what all should go into your investor business plan which will help you raise a big capital for your start-up. Be specific, keep your business plan short and crisp, and include valuable stats and data in your pitch-deck.

Add your Comment