SME Real Estate 1 DNA Growth
market research and analysis

SME Real Estate Group – Market Research, Expansion Strategy & Grant Support

About SME Real Estate Group Project

An Illinois-based SME real estate development company partnered with DNA Growth to identify viable avenues for expansion in a competitive but underserved market. The client was looking to scale operations across commercial and residential real estate segments, but required data-driven clarity on which sub-markets and project types would yield the best return.

DNA Growth’s mandate was to conduct granular market research, develop an expansion strategy, and support the company in applying for local government grants that could offset capital costs. The key objective was to present actionable, board-level insights with a clear strategic growth and funding alignment roadmap.

The Solution

Our team conducted a multi-phase research and consulting engagement, which included:

  • In-depth demographic and economic analysis across multiple Illinois regions
  • Identification of untapped market segments, including middle-income housing and mixed-use developments
  • Feasibility studies for 3+ proposed expansion locations, covering zoning, demand-supply gap, and potential occupancy rates
  • Revenue forecasting models with ROI estimates for each proposed project

We also:

  • Provided tailored recommendations on government incentive programs, grants, and tax abatements
  • Supported the creation of documentation needed for grant applications and approvals
  • Delivered a strategic growth report presented to the company’s board, outlining phased expansion steps, funding options, and competitive positioning

This end-to-end support aligned with DNA Growth’s broader capabilities in SME consulting, real estate financial modeling, and business growth strategy.

The Impact

The company adopted our strategy and:

  • Became the lead developer in a government-supported infrastructure project
  • Gained approval for multiple grants and municipal incentives, reducing overall project risk
  • Achieved 55 %+revenue growth over baseline, driven by targeted expansion and informed capital deployment

The client used the insights and models delivered by DNA Growth to guide further site selection, budgeting, and investor updates, serving as a long-term strategic asset.